Carol Cooper on why being indie and seeing your book in a High Street chain aren’t mutually exclusive

As regular readers of the blog will know, we like to celebrate the success of our writing friends whenever we get the opportunity. Carol Cooper has been a great friend to us over the years and wrote the introduction to our charity anthology ‘Winter Tales’. So we are delighted to announce that Carol has another reason to celebrate. Her second novel ‘Hampstead Fever’ has already been featured in several shops, including as a featured book in Waterstones Piccadilly, alongside David Nicholls no less. However, Carol’s latest success is to secure a deal with WHSmith for ‘Hampstead Fever’ to be part of a high profile promotion with a special offer of buy one, get one half price.

As more and more authors are taking the decision to go indie, and some feel the main sacrifice is missing out on the chance of seeing their book on the shelves of a bookstore, we asked Carol if she could give us some insight into how she’s achieved all she has with ‘Hampstead Fever’. Here’s what Carol had to say:

*****

I knew I had to have a quality product. Not one that was just good enough, but that would really hold its own amongst other titles from the biggest and best publishers. So I used professional editing and proofreading, and an experienced designer for layout. The inside was, in short, the best I could make it. Then I commissioned a really eye-catching cover from designer Jessica Bell.
 
When it came to WH Smith, I got in touch with their buyer for their travel shops, and asked nicely. That was it. Or nearly it, because it takes more than a quality product – an author has to think about distribution too. It helps that “Hampstead Fever” was printed by Clays, a market leader in print books, and is available through Gardners’ distribution network.
 ****
We’d like to thank Carol for sharing both her great news with us, and some insight into how being indie and achieving that dream of seeing your book on the shelves of WHSmiths don’t need to be mutually exclusively. If you are an indie author who wants to see how it’s done, or just someone looking for a really great read, check out the details of Carol’s WHSmith’s offer below.

WH Smith Catches “Hampstead Fever”

 
 
Carol Cooper’s self-published novel Hampstead Fever has been chosen for a prestigious promotion in WH Smith travel bookshops from March 30th.
 
This outstanding novel will be available in over 30 of their key bookstores at airports and rail stations throughout the UK on a buy one, get one half price offer over the busy Easter holiday period.
 
The perfect read for a voyage, Hampstead Fever follows the intertwined lives of six Londoners as they struggle to keep relationships from falling apart during one hot summer.
 
As a well-known media doctor and award-winning author, Carol Cooper has been a regular in print and on TV and radio over the last 20 years, giving her medical opinion on a range of topics.
 
With Carol’s in-depth understanding of people gleaned from medical practice and the media, Hampstead Fever wittily captures modern urban living.
 
About the book:
 
In a London heatwave, emotions reach boiling point…
 
Ex-con Dan has it all. The perfect job and a new baby with his dream woman. So why is he still an outsider?
 
Laure had baby Jack late in life. It’s only natural she’s a little over-protective. Motherhood is terrifying.
 
After surviving serious illness, Sanjay’s got his life back. Now he wants adventure. Where does that leave girlfriend Harriet?
 
Karen’s love life is reduced to casual sex with the football coach. As a divorcee with four kids, romance is on her to-do list, just below the laundry.
 
Doctor Geoff’s relationship with actress Daisy is bound to be a bit dramatic. But why all the mystery?
 
A slice of contemporary multi-cultural life to make you laugh, cry, and nod in recognition.
 
“Combines the observational wit of Nick Hornby, the emotional depths of Anna Maxted, and the complex cast of Armistead Maupin.” JJ Marsh, author.
 
“Cooper has an impressive way of evolving her characters until you feel you’re reading about your own friends.” Sue Moorcroft, author.
 
“Fun and frolics, racy and pacy. The good doctor has done it again!” Matt Bendoris, The Sun.
 
About the author:
 
Carol Cooper is a doctor, journalist, and author.  Between Cambridge University and general practice, she spent years in hospital medicine, worked at supermarket checkouts, typed manuscripts in Russian, and proofread manuals on rebuilding dual-diesel engines. 
 
Following a string of popular child health titles and an award-winning medical textbook, she turned to fiction with her acclaimed debut novel One Night at the Jacaranda
 
Carol lives in Hampstead and Cambridge with her husband. She has three grown-up sons and three step-children.  She wrote Hampstead Fever while co-authoring another medical textbook.
 
Hampstead Fever was first published on 30th June 2016
Hardwick Press, £7.99
ISBN 978 0 9954514 0 7
 
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4 thoughts on “Carol Cooper on why being indie and seeing your book in a High Street chain aren’t mutually exclusive

  1. A great post and a fabulous result for you Carol! I’ve read so many indie published books which are as good as, if not better, than their traditionally published counterparts. As Lynne above says, hope the bookshops are waking up to that fact…

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