Happy Easter! We hope that you’re having a lovely, relaxing time and haven’t overdosed on the chocolate eggs. If you’re working this weekend, we hope your time to relax comes really soon.
About a year ago, Alys shared with The Write Romantics an advert she’d spotted for a new publishing company called So Vain Books. They weren’t looking for the genre of books she writes (urban fantasy), but she wondered if they might be a good fit for others in the group, particularly Jo and possibly myself. Jo submitted her MS and was offered a publishing deal with them. ‘Among a Thousand Stars’ will be out on 17th June. However, I didn’t submit. I felt that my novel didn’t really match the request for glamour/fashion/sex.
I was so impressed by the way So Vain Books were working with Jo that I remember joking that I should change parts of my MS to fit more with the glamour/fashion/sex element as they sounded like a company with whom I’d really like to work. Instead, Jo asked Publishing Director, Stephanie Reed, if there was anything else they were looking for. Steph said they were after books with heart where the protagonist changes their partner/life/career and learns from it. That was exactly what my book was all about so I submitted and was delighted to secure a publishing deal too. ‘Searching for Steven’ will be out on 3rd June.
Today, we welcome Stephanie to the blog and thank her for a valuable insight into the world of a new publisher.
My background is mainly in magazines and PR. I worked for over 5 years in the field of magazine editing, writing, fashion styling and PR, whilst in the meantime studying Publishing and getting some experience in the book publishing industry as a freelance editor.
What inspired you to start So Vain Books? How did you go about it?
Back in 2009 I founded So Vain Magazine, a now well-established online fashion, beauty and lifestyle magazine. After four years in the industry, I started thinking of how to expand the brand in different ways. Given my love for books and my background, an idea was very soon formed: we were going to start publishing books. What I always wanted to do was to bring my unique approach to the book publishing process. The fact that I didn’t come from years and years working for any big book publisher meant that I did not have a “standardised” way of seeing things, and had the luxury of being able to shape the publishing house in a way that I thought could work. We publish unique books that we really believe in and market in non-traditional ways. All the So Vain Books team members come from different industries and we are all very young and full of fresh ideas. After a few months spent planning, getting funds, focusing our editorial direction and recruiting new members for the team, So Vain Books was launched on the 13th of February 2014 with a very glamorous and successful event in Central London. Ever since then we have spent all our time reading manuscripts, signing up very promising authors (including the fabulous Jo Bartlett and Jessica Redland from The Write Romantics), meeting with industry experts, building up our database or bloggers and editor, etc.
It’s a very stressful job, full of long hours and no holidays, but also a very rewarding one, as now we have had the pleasure of signing up some talented authors and we really can’t wait for what’s to come in the future.
What sorts of books are you looking for? How might a potential writer submit to you?
So Vain Books is always looking for a great story to publish! We are passionately interested in anything to do with fashion, beauty and romance no matter if it is a light and entertaining fiction novel or an insightful guide on how to be part of the fashion elite.
- Fiction: we publish light fiction romance novels, specifically in the genre of chick-lit, erotica and New Adult that are funny, witty and quite glamorous.
- Non-fiction: we publish memoirs, how-to guides, coffeetable books and DIY books all written in an entertaining and informative way by bloggers, celebrities and industry experts.
We only accept submissions from authors based in the United Kingdom.
We require a minimum of 3 chapters for the non-fiction guides and a full manuscript for the fiction books. For both of them, we will ask you details about yourself, a full synopsis and how you see your book positioned.
Sometimes, even if you have not written anything yet but have a fantastic idea you want to explore with us and see if we might be interested in it, we will read it and give you feedback and maybe work with you to develop it, but we will wait until we have the right amount of words to consider it for an actual contract.
For all submissions, you can refer to our dedicated page: http://www.sovainbooks.co.uk/are-you-an-author
How quickly do you know whether a book is for you or not?
Depending on the number of submissions we have at a given time, it may take us up to 8 weeks to come back to any author who has submitted a full manuscript to us. We do provide feedback both if it is a no or a yes.
Many of your books are set in a glamorous world. Is your world glamorous?
Not at all! There might have been a time when I think I led a pretty glamorous life, going to fashion shows and parties, always wearing super high heels and red lipstick wherever I went. But I soon realized that life was not for me. I am more of a tea-and-duvet kind of girl, and I prefer spending my evenings reading a good book rather than going out to glamorous events. Plus, that’s what books are for: they provide an insight into a world in which everything is glitzy and sparkly, without having to leave the comfort of your home (or bed)! Plus, often, when you end up living “the dream” you do realize it’s not always how you expected it and it’s just better to read about it in a book!
We pride ourselves to be a very author-centred publishing house. We won’t publish anything that we do not passionately believe in, and for this reason we only publish a limited amount of books per year, focusing on quality over quantity. We dedicate to each author and each book the right attention to detail, offering editorial support, creating stunning designs, planning bespoke marketing and publicity campaigns, and being by their side every step of the way, supporting their own initiatives and ideas for the production, publication and promotion of their books.
Our bespoke publicity campaigns include a customised author’s website, social media campaigns, email marketing, blog tours, reviews, and much more. We don’t want to simply publish great authors, but we are committed to creating a brand around them and bringing them to success, so all our plans are about thinking long-term and ensuring a bright future for all our authors.
In a very competitive market, what do you think authors can do to promote their work and get themselves noticed?
It is really hard nowadays to get yourself noticed. There are hundreds of new books published every day, so finding a way to stand out from the crowd is no easy matter. The main thing people value when deciding whether to read a new book or not is recommendations. They have been proven to be the most influential factor, so having a large number of reviews on Amazon and on websites like Goodreads is key. Once you achieve that, it opens up a world of possibilities. So get as many beta readers as possible (including your friends and family), contact book bloggers and Amazon reviewers, and offer them your book for free in exchange for an honest review. If your story is a good one, it will take no time to start getting some very positive feedback and building that network of recommendations and “social proof” that is fundamental to get people to buy the book!
What sort of books do you read for pleasure?
I love romance, but you might be surprised to know they are not the only kind of books I read. I love fantasy almost as much as I love chicklit! I adore books by Cassandra Clare, JK Rowling, Suzanne Collins, Sophie Kinsella, Cecelia Ahern and also from some far less-known authors.
I am currently reading “Me Before You” by Jojo Moyes.
No, definitely not. The more I read the manuscripts we get submitted by authors, the more I realize I would never be able to do that, or at least not as well as they do it. I also would not have the patience an author must have, as it can take a very long time to write a book and get it perfect.
What does the future hold for So Vain Books?
I am confident that it will become a well-established publishing house, full of successful and exciting books, ensured by the fact that we dedicate all our passion and creativity to each title and we have a mix between fiction and non-fiction, with an array of celebrity books that will help with promoting the less famous and first-time authors.
In the future we also aim at becoming an online store, with many books and other items revolving around our core brand. I want the company to also expand into things other than books, organizing events, conferences, etc.
Jo and I can honestly say that it has been a pleasure working with So Vain Books and we’re both very excited about our June releases. Thank you for joining us today, Steph.
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